Driving home the benefits of Liberty Mutual’s “Highway Hero” safe-driving app took us on the road with NASCAR Driver Clint Bowyer. Our team worked with a Boston based PR Agency to storyboard the concept and capture warm, engaging family moments which subtly sell the product. The finishing touches of color, music and perfect editorial pacing put this spot in the winner’s circle with the Bell Ringer Award from the New England Public Relations Club.
- Post Production
- Campaign Concept