Project Description
Chicago-based Goose Island Brewery’s Experiential Marketing team tapped LP Creative to chronicle the custom restoration of their classic 1963 brand bus. LP shot fabricators at work, captured numerous brand events and conducted multiple interviews with consumers and senior brand executives. Our producers then crafted an engaging brand-centric story about how this iconic bus goes on the road again as a traveling craft beer classroom, featuring an ingenious draft beer system and an awesome horn. Honk!
Services
- Videography
- Post Production
- Producing/ Script Writing
- Campaign Concept